In many instances, you may find you can improve what you have written by removing the first sentence. As getting started can be a bit of a hurdle, it’s common to prevaricate and write an introduction, or some background; you’re still busy getting your head around what you want to say. The result is a bit fluffy, with this introductory sentence slowing down the delivery of your key message.

If you’re guilty of this, try getting rid of that first sentence altogether.