Blogging for your business

2016-12-08T04:12:10+10:00

This post was originally published on the Tourism Tribe digital hub.   Blogging as a part of your business marketing strategy is a little different from traditional journal or travel blogging. Finding the time and the inspiration can be tricky, so here are some tips from my experience and through talking to others. But [...]

Blogging for your business2016-12-08T04:12:10+10:00

Making niche nice

2016-10-14T03:34:16+10:00

With thanks to our guest blogger, Polly McGee, freelance writer, digital strategist and broadcaster with flair.   In a market strewn with commodities, the contemporary small business increasingly uses a niche, value-added strategy to carve out a particular part of the market. The long tail business model defines your customer into a narrow demographic that you [...]

Making niche nice2016-10-14T03:34:16+10:00