Making niche nice

2016-10-14T03:34:16+10:00

With thanks to our guest blogger, Polly McGee, freelance writer, digital strategist and broadcaster with flair.   In a market strewn with commodities, the contemporary small business increasingly uses a niche, value-added strategy to carve out a particular part of the market. The long tail business model defines your customer into a narrow demographic that you [...]