Making niche nice


With thanks to our guest blogger, Polly McGee, freelance writer, digital strategist and broadcaster with flair.   In a market strewn with commodities, the contemporary small business increasingly uses a niche, value-added strategy to carve out a particular part of the market. The long tail business model defines your customer into a narrow demographic that you [...]

Making niche nice2016-10-14T03:34:16+10:00

‘Design is how it works’


With thanks to our guest blogger, Monica Plunkett of Halibut Creative “Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs Contrary to popular belief, we designers are not just about making things look pretty. Whether it’s a brochure, poster or website, great design is actually about communicating [...]

‘Design is how it works’2016-10-14T03:34:17+10:00