Plain English: Get behind it

2016-10-14T03:34:16+10:00

“Plain English is a way of presenting information that helps someone understand it the first time they read or hear it. It allows them to get the information they need, understand it easily and act if they need to.” This definition is drawn from 26TEN’s excellent booklet, Communicate Clearly. A Guide to Plain English. Do [...]

Plain English: Get behind it2016-10-14T03:34:16+10:00

Making niche nice

2016-10-14T03:34:16+10:00

With thanks to our guest blogger, Polly McGee, freelance writer, digital strategist and broadcaster with flair.   In a market strewn with commodities, the contemporary small business increasingly uses a niche, value-added strategy to carve out a particular part of the market. The long tail business model defines your customer into a narrow demographic that you [...]

Making niche nice2016-10-14T03:34:16+10:00